Today, I’d like to look at how to make the greatest impact. It’s really all about the very first thing that you say. Your point of maximum impact is right at the beginning, this is when the audience is fresh and most of them are listening to what you’ve got to say. If you’re looking to influence and persuade, one good way is by using a strong start. This has two parts to it there’s the conclusion and then there’s what we call the wow factor. Think newspaper headlines, 500 die in a plane crash, Wow. It says it all and it provokes you to buy the newspaper. So for your next pitch try using a strong start and see what happens.