Video Tip: How to build compelling messages when pitching
In this video tip, James explains how to build compelling messages when pitching. Having chosen the three things you want your clients to take away to get their buy-in, you need to do three things. You need to explain, illustrate, and justify your messages. How do you do this? Well, there are a number of ways, A case study, a report or a really good quote or statistic that really backs up what you’re saying. How about a good visual giving some comparison or a histogram that illustrates a trend once you’ve done this?