In this video tip, James explains how to build compelling messages in a pitch. Having chosen the three things you want your clients to take away to get their buy-in, you need to do three things. You need to explain, illustrate, and justify your messages. How do you do this? Well, there are a number of ways,  A case study, a report or a really good quote or statistic that really backs up what you’re saying. How about a good visual giving some sort of comparison or a histogram that illustrates a trend once you’ve done this?