Effective communication hinges on mastering the art of efficient and impactful writing.

Having written a document, before you print or send it, spend a minute reading the text and ask yourself the following questions:

•          Is it crisp and concise?
•          Is it clear and easy to understand?
•          Is it easy to read (for anyone – including non-technical people and non-native English speakers)?
•          Is it well articulated and logically presented?

Write to express not impress!

•          Check it’s relevant- think about the person who is to read it.
•          Make it straightforward- remove any ambiguity
•          Take up as little of the reader’s time as possible
•          Write with the reader in mind – what is important to them?